Lahome

Lahome is a rug manufacturer that creates comfortable, washable rugs for everyday. With success on Amazon, they were looking to develop their consumer facing brand and develop more awareness and recognition in the American market. We started with brand strategy, positioning Lahome as a up and coming figure in the affordable, washable rug space that values warm, inviting home environments. The visual identity is centered around those same pillars. We created a warm, welcoming identity that inspires viewers but doesn't alienate them. The logo icon combines the concepts of the home and comfy rugs, leaving them with a simple, recognizable mark for years to come. The rest of the identity includes an inviting type system, custom brand illustrations that highlight all their best features, a full color palette, packaging, brand guidelines, print collateral, social and video templates, animations, brand guidelines, and website assistance. Lahome received a comfy, comprehensive brand identity to roll to consumers worldwide.